 | | | 27 slides | | | 06-09-2010 | | |  |
| | Not evaluated | | |
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This 27-slide PowerPoint presentation provides a interesting insight into Audi's marketing strategy, brand identity and guiding principles.
- Audi’s success: Creativity, Commitment and Enthusiasm
- Guiding principle: Customers Wishes & Emotions
- Strive to lead the way with innovations
- Set new standards
- A Lifestyle: Conviction & Personal taste
- Strict attention to Detailing & Quality
- Brand Claim: Vorsprung durch Technik
- About Audi
- The Emblem
- Engines
- The Mechanical Era
- The Countdown Begins
- Teamwork, Professionalism and Endurance
- Anticipation, Convenience, Permanence
- Assurance, Safety, Science
- Passage of Time, Precision
- Multi-tasking, Designing, Architectural Development
- Manifestation of Moods
- Know every bend ahead
- Moving Force
- Selling the Concept
- Significance: Tyres
- Circles
- Interpretation
- Never Follow
- Soundtrack
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Audi: Marketing Strategy and Brand Identity | 27 slides | | | €1.80 |
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