 | | | 20 slides | | | 16-12-2010 | | |  |
| | Not evaluated | | |
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This PowerPoint presentation provides a SWOT analysis of the fashion retail brand H&M. Fully illustrated, the presentation also looks at brand strategy, including product, price , distribution and promotion.
- An international brand, implanted in 32 countries
- Good brand image : cheap, good quality and fashionable clothes
- H&M has its own design and buying department
- Quality controls ensure the products quality
- Production with the minimum of impact on the environment and under good conditions
- H&M stores are everywhere
- It enlarged its choice
- Partnership with notorious and luxury brands and designers
- They use celebrities for their ads
- H&M also works with associations (Fashion against Aids)
Introduction
1. SWOT analysis
1.1 Strengths
1.2 Weaknesses
1.3 Opportunities
1.4 Threats
1.5 Mapping
2. Brand strategy
2.1 The 4 p's
2.1.1 Product
2.1.2 Price
2.1.3 Distribution
2.1.4 Promotion
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