 | | | 36 slides | | | 17-11-2010 | | |  |
| | Not evaluated | | |
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This 36-slide PowerPoint presentation provides a detailed overview of Giorgio Armani's fashion empire. It examines brand history, identity and extensions and also looks at Armani's marketing and distribution strategy. Possible weak points of these strategies and future challenges for the brand are fully examined using a SWOT analysis.
Balance of distribution development
- Multi-channel distribution strategy
- Specific distribution strategy for each brand
- Giorgio Armani and Emporio Armani – captive strategy
- Other brands
- Different distribution logics
- Retail and multi-brand flagship store
1. Brand introduction
2. Distribution strategy
3. Analysis
4. Development Perspective
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