Got Milk? Making Women Predictable One Ad at a Time

|5 pages |22-03-2012 | | Not evaluated |
Price : €3.60

Presentation

This creative writing essay comments upon an advertisement Got Milk featuring Beyonce Knowles and her mother Tina. It looks at issues such celebrity, idealized mother-daughter relationships, so-called health orientated advertising, lifestyle, beauty fashion and luxury goods. The document includes the advertisement, which was featured in Cosmopolitan fashion magazine.

Extract

It was the image itself that first sucked me in with its warm color scheme, which was obviously designed by the advertisers to combine with the brownness of the Knowles’ skin. Even the dresses have a quality that corresponds to the picture as a whole; Beyonce’s dress matches the wall and Tina’s matches the patterns on the scaled pillows. In order to keep the focus on the Knowles and the white “got milk?” text that appears in the upper left hand corner, the background is kept a very neutral light brown that helps to establish the comfortable mood. All the colors are similar and they blend together in order to give us that warm feeling you associate with home (which is funny because when I think of home I don’t think of standing on my couch in an all-too-revealing outfit while sporting flashy earrings that would make my ears sag to my boobs). In fact, as if we couldn’t get the message, they even had to write out “Home bodies” at the bottom of the page, just to re-enforce the idea that Beyonce and Tina are just like the average Americans. Wow, and I thought I was the only one that hung out at my house in a designer dress and full on makeup. Glad to know I’m not alone, you guys.
In great contrast to the flashy clothing and the warm setting is the white in the ad, which is especially present in the Knowles’ milk moustaches (...)

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